Nickle and Preem take it back to 1992 with a little help from Fila for their new video PRhyme Time.
Out promoting their new album “PRhyme,” the duo of DJ Premier and Royce Da 5’9 join the Sway In The Morning Studios to speak on working with Jay Electronica, sampling Adrian Young and freestyle live.
Kendrick Lamar appears on the soon to be ending The Colbert Report as the show’s last musical guest. Because of that special postion, K Dot deploys a brand new song that is untitled and features Anna Wise from Sonnymoon, Thundercat, Bilal and Terrace Martin.
Diamond D is joined by Evidence and Alchemist for this set of visuals shot in Venice Beach off of The Diam Piece.
In the wake of the turmoil that has swept the nation and resulted in protests across the country, Kendrick Lamar sat down with MTV at a recent Reebok event to explain the significance his single “i” as well as how it relates to the deaths of Eric Garner, Michael Brown and a litany of other black men across the country.
“It’s something that I’ve been around since the beginning of time. I remember coming up in the city of Compton and [seeing] these same types of ordeals. So when I make a record like “i”, this is not just about me. It’s about what’s going on in real life, actual [facts].
My father definitely talked to me about that early on—he came from Chicago to Compton, and he dealt with it his whole life. He knew the moment I was born [that] the color of my skin was gonna be put to the test, and that’s just how it is. We have legacy, people who’ve died for it, but [there’s] still that type of negativity out there.
He told me, ‘Every day, carry yourself with some integrity and don’t let them see you sweat.’”
Action Bronson’s epic verse on the very epic Rap Monument (coproduced by the beat wizard Hudson Mohawke, Nick Hook and S-Type).
Termanology links up with Lumidee & Cyrus DeShield for the video to “I Fucks With You” off of Term’s “Shut Up And Rap” album.
This project captures one of those rare moments when the stars align and everything falls perfectly into place. Royce 5’9″, one of the most technically-advanced MCs in the game paired with DJ Premier who needs no introduction at this point, doing what they do best on a backbone of samples entirely produced by Adrian Younge- the closest thing to a living spring of loops and breaks hip hop may ever get. The result being three masters of their craft combining ingredients for an extraordinary recipe.
Collaborating with each one of them individually was a long time coming, but all three together is simply a blessing. So it was only right for us to shoot at Chung King, one of hip hop’s holy grails, and put together our own dream team of moderators and video/sound team to make this session extra special. The result is one of the most intimate and high caliber rap sessions we’ve had to date, and a marvelous DJ set by Adrian of classic samples, breaks, and loops.