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In an interview with Watch Loud, DJ Premier announced that he will make his debut as an emcee on the song “U Looz” off of the PRhyme album with Royce Da 5’9″. Watch as Primo and Nickle explain how this all came about.

“When I heard it I went in the studio when he wasn’t there and jumped in and I spit a couple of bars, which you’re gonna see in the video we’re releasing this week,” says Premier. “It’s a longer version of the promo. So you’ll see me spit a couple lines then he jumps back in and we made a comedy thing out of it where he’s cracking on me because I’m attempting to rap. It’s more like an interlude but turned into one of the joints on the album.”




The trailer for an upcoming Jason Goldwatch directed short film “Into The Light” has hit the web. Due out in 2015 courtesy of Mass Appeal, the film follows the hip hop nomad on his travels across the globe. Check out what the director had to say below.

Jay Electronica is full of mystery, and like a magician, his character lends itself to new ways of seeing things that would seem impossible to many. Several years ago, Jay and I traveled to the other side of the Earth. We left a piece of ourselves there. In exchange, we brought back something entirely new, and the images that follow are a glimpse into that magic for everyone who’s curious.

Traveling across strange lands, we were invited to attend sacred ceremonies of sacrifice and parading celebrations of ancient descent. We trekked together towards the horizon and explored crowded monasteries, solitary mountain top temples, slums of filthy laughing children, and rivers running with blood and flower petals. I documented as Jay walked a river of burning human bodies. We crash landed a helicopter in the Himalayas, and he delivered rice and clean water to a school in a refugee tent city. The result was a collage of movements and emotion.