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JAY ELECTRONICA – INTO THE LIGHT TRAILER

The trailer for an upcoming Jason Goldwatch directed short film “Into The Light” has hit the web. Due out in 2015 courtesy of Mass Appeal, the film follows the hip hop nomad on his travels across the globe. Check out what the director had to say below.

Jay Electronica is full of mystery, and like a magician, his character lends itself to new ways of seeing things that would seem impossible to many. Several years ago, Jay and I traveled to the other side of the Earth. We left a piece of ourselves there. In exchange, we brought back something entirely new, and the images that follow are a glimpse into that magic for everyone who’s curious.

Traveling across strange lands, we were invited to attend sacred ceremonies of sacrifice and parading celebrations of ancient descent. We trekked together towards the horizon and explored crowded monasteries, solitary mountain top temples, slums of filthy laughing children, and rivers running with blood and flower petals. I documented as Jay walked a river of burning human bodies. We crash landed a helicopter in the Himalayas, and he delivered rice and clean water to a school in a refugee tent city. The result was a collage of movements and emotion.

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JERROD CARMICHAEL – LOVE AT THE STORE TRAILER (MUSIC BY DJ PREMIER)

In case you haven’t watched it yet, comedian Jerrod Carmichael has an HBO comedy special that aired recently which was directed by Spike Lee with DJ Premier providing original Music. If you missed it, the special will be airing again on October 7th at 5:30pm on HBO2. But check out the clip of Jerrod discussing the worst time to misplace your car keys.

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SAIGON – F*CK IT

Saigon kicks off his weekly F*ck It Fridays series with a fitting video.

Here are some words from Saigon himself…

Sometimes when u take on the task of being a responsible artist, it gets very overwhelming and sometimes U just wanna say “F*ck It”… This Friday Saigon releases his clip for his song “F*ck It” and introduces “F*ck It Fridays”.. Ya boss tripping “F*ck It”, U took and extra 30 min for lunch “F*ck It”. It’s “F*ck It Fridays”.

Pick up GSNT 3 right now, right here.

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JOELL ORTIZ – FADE TO FAMOUS CYPHER DOCUMENTARY

DJ Booth and Joell Ortiz joined forces for this unique cypher that brought together the art of rhyming with the ultimate urban gathering hole, the barber shop. The series — dubbed as “Fade To Famous” finds Ortiz bringing together emcees in New York for a barber shop cypher. Check out the mini documentary on what went into the cypher and the actual cypher itself.

The barber shop is the heart of the neighborhood, so when Joell Ortiz wanted to give back to the streets via the pure art of rhyming, it was the natural place to hold the first ever Fade to Famous and DJBooth cypher. We invited every willing rhyme spitter in the Big Apple to show and prove their skills, then selected the top six to get down in the cypher, closed out by Mr. Yaowa himself.

In the meantime, be sure to pick up Ortiz’ latest album House Slippers here, which debuted at #5 on Billboard’s rap albums list and features Slaughterhouse, Mally Stakz, B.o.B. and Maino as well as production from The Heatmakerz, Frequency and Illmind.