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PRHYME TO BE FEATURED ON SOUTHPAW SOUNDTRACK WITH NEW SONG

On July 24, the official soundtrack for the film Southpaw will be released on Shady Records. Executive produced by Eminem, you’ll be pleased to know that there is a lot of new music from the likes of Eminem, Action Bronson, Joey Bada$$ and more. But for you PRhyme fans out there, there’s a new joint titled “Mode” that features Logic. All we can say is, your ears better be ready for this one.

Check out the track listing for Southpaw, tweeted out by DJ Premier, below.

 

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KXNG CROOKED – ASHAMED

The emcee formally known as Crooked I drops the BTS visuals for “Ashamed” feat Mike Smith and DJ Revolution, produced by Jonathan Hay, Mike Smith and King Tech. This is from the album “When Music Worlds Collide.”

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MAGNUM OPUS: THE MAKING OF GANG STARR’S MASS APPEAL

The latest installment of “Magnum Opus” from good folks at Complex covers the making of Gang Starr’s legendary “Mass Appeal.” With input from the likes of DJ Premier, Big Shug, Jadakiss, Fat Joe, Stretch Armstrong, journalists Chairman Mao and Noah Callahan-Bever as well as managers Patrick Moxey and Phat Gary, you’ll get the full story of one of hip hop’s classic records.

There are few rap acts that stuck to their guns quite like Gang Starr. Comprised of DJ Premier the late, great Guru, the duo’s sound came to define the purist hip-hop standard of the ’90s. They crafted a style that was true to New York despite the fact that neither of them actually hailed from New York. The duo never sold millions and millions of records, but they never made a bad album either. While they made plenty of great songs, in 1994 they released “Mass Appeal”—the quintessential Gang Starr record and a song truly worthy of a Magnum Opus treatment.

We got with DJ Premier, Guru’s close friend Big Shug of Gang Starr Foundation, and the group’s managers Patrick Moxey and Phat Gary to talk about the making of the song. What we found out is that despite the fact that the song made fun of rappers who aspired for mass appeal, Guru’s actually aspired for commercial relevance himself. But, of course, the group never abandoned their aesthetic. Ironically, “Mass Appeal” became the group’s biggest hit thanks in part to Premier’s hypnotic beat.

We also talked to Fat Joe, Jadakiss, and Stretch​ Armstrong about the group’s lasting impact and legacy. And to round things out, veteran hip-hop journalist Chairman Mao and Complex’s own Editor-In-Chief Noah Callahan-Bever explained how Gang Starr took the road less taken to achieve their legendary status.

RIP Keith “Guru” Elam.

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PAPOOSE – THE BANK

Papoose delivers the wickedness in the form of “The Bank” off of “You Can’t Stop Destiny.” The band, the flow, the energy. Papoose has it all with this one. Shout out to HipHopDX for the premiere.